Types of Information We Collect
Information You Provide When You Interact with Burkes
How Your Information Is Used
We collect information, including personal information, from you in a variety of ways when you interact with Burkes through our Site. Examples of the types of information we may collect include your name, home address, email address, telephone number, mobile phone number, purchase and order information, and demographic information. You may provide such information, for instance, when:
- You make an online purchase;
- You create a personalized Burkesoutlet.com shopping account for your convenience;
- You use our online order tracking;
- You sign up to receive promotional emails or text messages (including offers and sales alerts);
- You sign up to join a loyalty, rewards or similar program or club;
- You provide your contact information and product preferences;
- You participate in one of our promotional sweepstakes, contests and/or surveys or focus groups;
- You use the Ratings & Reviews or related services and features; or
- You submit a request to our Customer Service team.
Information Collected Automatically
In addition to information you provide directly, we may collect certain information using automated means such as cookies, web beacons, and web server logs. We may combine this automatically-collected information with other information we obtain about you, as described below. Examples of the types of information we may collect automatically include IP addresses, location information, mobile device identifiers, browser characteristics, and Site traffic and navigational information.
A cookie is a small text file sent by a website that is stored on your hard drive by your computer’s browser. This Site uses two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to add items to your shopping bag. Persistent cookies last from visit to visit and do not go away when you exit your browser. We use persistent cookies to give you a more personalized shopping experience and to streamline your website navigation. For example, we use persistent cookies to show you items you have previously browsed on the Site.
Managing cookies varies from browser to browser, so please refer to your browser for further information. If you prefer, you usually can set your browser to remove or reject cookies. Please be aware that if you block cookies you may not be able to make purchases or use other interactive features on the Site.
Information from Other Sources
We may receive information about you from other sources and combine that information with information we collect about you through the Site. For instance, we obtain information from companies to enhance our existing customer information, such as improving the accuracy of the information we have about our customers. We are not responsible for the accuracy of the information provided by third parties, or how such third parties collect, use, or share such information.
How We Use Your Information
We may use information about you for various purposes, including:
- Enhancing your online shopping experience with Burkes;
- Processing purchases and other transactions;
- Providing customer service, and following up on order questions and concerns;
- Communicating with you about products, services, promotions, offers, and other news and information we think will be of interest to you;
- Analyzing usage of, modifying, or improving the Site or other websites;
- Contacting you regarding your use of the Site and, in our discretion, changes to our policies;
- Preventing fraudulent activity and monitoring against threats; and
- Carrying out any business function or other purpose as disclosed in this Policy or at the time you provide information to us.
How We Share Your Information
Internally: We may share your information within Burkes, Inc., including with our affiliates.
Service Providers: We provide your information to companies that provide support services to Burkes, including, but not limited to, printers, marketing providers, analytics companies, web hosting providers, contest and survey administrators, call center service providers, payment processors, fulfillment and logistics vendors and data verification providers. We may also share your personal information with third parties that provide financial products and services related to our business, such as Burkes Charge.
Legal or Safety Requirements: Burkes may disclose information about you in response to a legal order or request, or based upon our good faith belief that the disclosure is required or permitted by law. We also may disclose your information to protect users of our Site or the Site itself, to protect the public or to otherwise protect and defend the rights, property, security, safety of any party, or to protect our business interests.
Other Disclosures: We may disclose your information in connection with, or during negotiations of, any proposed or actual merger, purchase, sale, acquisition, or other transaction of all or any of our assets to another company. We also may share your information for any purpose listed elsewhere in this Policy, or as disclosed to you at the time the information was collected, or with your consent.
Analytics and Online Tracking
We use third-party service providers such as Google Analytics, to assist us in better understanding how visitors use the Site. These providers place cookies on visitors’ computers to collect information about how visitors navigate the Site, what products are browsed, and aggregate purchasing and other information. The information collected for this purpose is disclosed to, or directly collected by, these service providers. To learn more about opting out of data collection through Google Analytics, click here.
We and our third-party advertising vendors also use first– and third– party cookies to inform, optimize, and serve ads on the Site and other websites based upon a user’s past visits to our Site and other websites, and to report upon how Burkes ad impressions and other ad services are related to the Site. We may combine and associate the information we collect through these technologies with other information we have collected from and about you. This combined information may be used by our third–party advertising vendors for interest-based advertising (also called “online behavioral advertising”) on the Site and other websites across the internet in order to personalize your online experience, improve our Site and other websites, and to tailor Burkes and other companies’ marketing to you. To learn more about this process or to opt out of this type of advertising, click here.
Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, this Site is not designed to respond to “Do Not Track” signals received from browsers. To find out more about “Do Not Track,” you may wish to visit http://www.allaboutdnt.com.
Children Under 13
The Site is not intended for children, and we do not knowingly collect or maintain personal information from children under the age of 13. If we learn that we have received such information from a child under the age of 13, we will delete the information.
Updates to this Policy
As we continue to offer new and different types of content and services, Burkes may modify this Policy. Should there be a material change to our information practices, it will be applied on a go-forward basis, and we will notify you by updating the date at the beginning of this Policy. Burkes encourages you to review this Policy each time you visit this Site.
All users of this web site agree that their access to and use of this web site are subject to the terms and conditions set forth in this legal notice and all applicable laws, and that any such access or use is undertaken at the user's own risk. These terms and conditions further are subject to change at any time without prior notice. Any claim made concerning this notice shall be resolved according to the laws and resolved in the courts of the State of Florida. All content, graphics, code and software used on or incorporated into this web site, and the arrangement or integration of all such content, graphics, code and software, are subject to copyrights held by or licensed to Burkes Outlets, Inc., and all rights thereto are specifically reserved. Permission is granted to electronically copy and print hard copies of pages from this web site solely for personal, non-commercial purposes related to the placement of an order or shopping with BurkesOutlet.com. Any other use of this web site or content or information contained in this web site is strictly prohibited, unless the written permission of Burkes Outlets, Inc. first is obtained. This web site may contain typographical errors or inaccuracies and may not be complete or current. Burkes Outlets, Inc. therefore reserves the right to correct any errors, inaccuracies or omissions (including after an order has been submitted) and to change or update information at any time without prior notice. Please note that such errors, inaccuracies or omissions may relate to pricing and availability. We apologize for any inconvenience. This web site, and any information or content on this web site, are provided "as is," with all faults. Burkes Outlets, Inc. makes no representations or warranties of any kind, whether express or implied, with respect to this web site or content or information available on or through this web site. Except as otherwise provided under applicable laws, neither Burkes Outlets, Inc. nor its corporate affiliates, nor the directors, officers, employees, agents, contractors, successors or assigns of each, shall be liable for any damages whatsoever arising out of or related to the use of this web site or any other web site linked to this web site. This limitation of liability applies to direct, indirect, consequential, special, punitive or other damages you or others may suffer, as well as damages for lost profits, business interruption or the loss of data or information, even if Burkes Outlets, Inc. is notified in advance of the potential for any such damages. BurkesOutlet.com and Burkes Outlets, Inc., as well as page headers, custom graphics, buttons, images and other content on this web site, are subject to trademark, service mark, trade dress, copyright and or other proprietary or intellectual property rights or licenses held by Burkes Outlets, Inc. or subsidiaries of Bealls, Inc. Other trademarks, product names and company names or logos used on this web site are the property of their respective owners. Except as expressly authorized, the use or misuse of any trademarks, trade names, logos, images, graphics or content from this web site is strictly prohibited. Burkes Outlets, Inc. does not make any representations or warranties about any web site you may access through this web site. Any such web site is independent from Burkes.com, and Burkes.com has no control over, or responsibility with respect to, the information provided or activities undertaken by any such web site. A link between Burkes.com and another web site further does not mean that Burkes Outlets, Inc. endorses that web site. You need to make your own independent decisions regarding your interactions or communications with any other web site. Burkes Outlets, Inc. does not want to receive confidential, proprietary or trade secret information through this web site (excluding information related to any order you submit). Please note that any information, materials, suggestions, ideas or comments sent to Burkes Outlets, Inc. will be deemed non-confidential, and, by submitting any such information, you are granting Burkes Outlets, Inc. an irrevocable and unrestricted license to use, modify, reproduce, transmit, display and distribute such materials, information, suggestions, ideas or comments for any purpose whatsoever. However, we will not use your name in connection with any such materials, information, suggestions, ideas or comments unless we first obtain your permission or otherwise are required by law to do so.
To stop receiving advertising emails from Burkes, you may click the unsubscribe button in an email that you receive from us.
Burkes uses appropriate safeguards to help protect the information you provide to Burkes online. Although Burkes uses reasonable efforts to secure information, transmission via the Internet is not completely secure and we cannot guarantee the security of information collected through the Site. If you cannot access the secure server, you may place your order by telephone at 800.569.9038, Monday-Saturday 9-9 or Sunday 10-8 EST.
California Privacy Rights
California law permits customers in California to request a notice from us providing certain information about what personal information we share with third parties for direct marketing purposes. Each customer may make one request per year by submitting the request in writing to:
- Burkes Department Stores
- Attention: Customer Care-California Privacy Rights
- P.O. Box 25207
- Bradenton, FL 34206-5207
- Burkes Outlet Stores, LLC
- E.R. Beall Center Attention: Customer Care-California Privacy Rights
- 700 13th Ave. East
- Bradenton, FL 34208