MORE Rewards Loyalty Program Terms & Conditions


Please read these Terms carefully for important information about your rights and obligations in the MORE Rewards Program (the “Program”). By enrolling and participating in the Program, You agree to these Terms. This Program is NOT affiliated with, or related to, the Bealls Coast2Coast Rewards Program in any way.

In these Terms, “you” and “your” mean the Account holder. “We,” “our,” and “us” mean Bealls Outlet and Burkes Outlet. “Bank” means Comenity Bank or its assignees.

The Program is provided by Bealls and Burkes Outlet. Bealls and Burkes Outlet is solely responsible for Program operation and may withdraw the Program or change the terms of the Program at any time. The purpose of the Program is to reward customers for certain uses of their Bealls Outlet and Burkes Outlet Credit Card.

  1. General: The MORE Rewards Loyalty Program is a loyalty program that is affiliated with Bealls Outlet, Burkes Outlet, and Home Centric retail brands (collectively “Outlet,” “We,” “Our,” or “Us”). The Outlet is solely responsible for Program operation and may withdraw the Program or change the terms of the Program at any time. The purpose of the Program is to reward customers for certain uses of their Bealls Outlet Credit Card or Burkes Outlet Credit Card (collectively, “Outlet Credit Card”). By enrolling in or otherwise participating in the Program, You acknowledge that You have read and understood these More Rewards Loyalty Program Terms & Conditions (collectively “Terms”) and that You agree to be bound by such Terms. These Terms constitute a legally binding agreement between the Outlet and each individual who enrolls, or attempts to enroll, in the Program. These Terms are separate and independent from the terms which apply to the Outlet Credit Card. In the event that the Program Terms conflict with the Outlet Credit Card Account Agreement, these Terms will control in any matter related to this Program.
  2. Definitions: Definitions can be found throughout this document; additional definitions can be found below:
    1. Customer Care Team: Team of whom handles customer requests and customer service. Customer Care Team may be reached at (800) 683-8655 Monday – Saturday from 9am – 9pm EST; Sunday from 10am – 8pm EST, or use Live Chat at the following link:
    2. Eligible Purchases:mean purchases made of Outlet merchandise/goods and services minus any returns, refunds or credit adjustments by a Member. Eligible Purchases are calculated using a net formula and include all purchases, including regularly priced, sale or clearance-priced merchandise. Eligible Purchases do not include discounts from a Reward or promotional coupons, purchases of gift cards/gift certificates, redemptions of Merchandise Return Certificates, tax free charitable donations, exchanges, voided returns, refunds, sales tax, state fees, shipping charges, surcharges, delivery charges, or other excluded charges specified by the Outlet from time-to-time. If the Outlet determines that Purchases are, or were, made with the intent for resale, the Purchase(s) will no longer be considered an Eligible Purchase and will either not be added to Your Rewards account or will be removed from Your Rewards account.
    3. Member: means a Program applicant who has been enrolled and accepted into the Program (hereinafter, referred to as “Member,” “You,” or “Your”)
    4. Outlet Websites: Outlets each have individual web addresses and they are as follows:
      1. i.;
      2. ii.; and
      3. iii.
    5. Phone Number: means a unique and valid 10-digit number assigned to a telephone line for a specific phone or set of phones that is used to call that phone
  3. Enrollment & Eligibility:
    1. Registration: Enrollment may be accomplished through the following registration means: (i) register at check-out at any Outlet; (ii) register online at any Outlet Website; or (iii) register by calling Our Customer Care Team. Enrollment will require first and last name, Phone Number, birth month and day, and a current zip code. To streamline the application process, the Outlet may, except where prohibited in certain states, swipe or scan the back of your driver’s license for your name, address, and date of birth; the driver’s license swipe only captures the information necessary to complete the Program’s application. Additionally, all current and new Outlet Credit Card cardholders will be automatically enrolled in the Program; subject to credit approval.
    2. Eligibility: an Applicant is eligible for the Program upon meeting the following minimum criteria: (a) is 18 years of age or older; (b) legally resides in the United States, Canada or Puerto Rico; (c) is not an Outlet employee; (d) is not a commercial customer; and (e) is not an individual purchasing items for resale.
  4. Opt-In/Privacy – By enrolling in the Program, You are agreeing to receive the MORE Rewards Loyalty Program communications, including email, SMS text and social postings from all Outlet brands. You are also giving permission to the Outlet to use your transaction and profile data to send personalized Program communications and special offers.
  5. Privacy Policy: The Outlet values the privacy of its customers. By enrolling in the Program, You agree to the Terms of the Outlet’s Privacy Policy, which can be found here:
  6. Loyalty Member ID: Your Phone Number will be Your Program Member Identification Number (“Member ID”) and it will be utilized to record Rewards progress.
  7. Eligible Purchases & Rewards:
    1. a. Earning Rewards:
      1. Rewards may be earned by Members by making Eligible Purchases in-store or online, or in other ways as determined by the Outlet, in its discretion.
      2. A five dollar ($5.00) Reward will automatically be issued for each $100 spent by Member on Eligible Purchases using Member’s Outlet Credit Card or for each $200 spent by Member on Eligible Purchases utilizing a method of payment other than Member’s Outlet Credit Card. Upon issuance of a Reward, Member’s Eligible Purchase balance will be reduced accordingly. Members who utilize payment methods other than an Outlet Credit Card for Eligible Purchases will (a) earn Rewards dollars at half the rate as when an Outlet Credit Card is utilized; and (b) will encounter a slower transaction time on earning Rewards dollars.
      3. Eligible Purchases will be collected for up to twenty-four (24) months and beginning on the first day following twenty-four (24) months, the Eligible Purchase will expire and will no longer be eligible to be utilized towards Rewards. Expired purchases will be removed from the purchase activity balance. Eligible Purchases earned for a particular Member may not be combined with Eligible Purchases earned by any other person or Member for the purposes of receiving a Reward.
      4. For in-store purchases, You must provide Your Member ID in order to link Eligible Purchases to Your Rewards account. For online purchases through, You must sign in to your online account with a valid username and password prior to checking out, in order for the Eligible Purchase to be applied to your Rewards account.
      5. Reward and purchase activity balance may be obtained via Member’s in-store checkout receipt, in Member’s Rewards account online at either of the Outlet’s Websites, or by contacting the Customer Care Team.
      6. The Outlet reserves the right to make corrections to the purchase activity in your Program account to ensure eligibility and accuracy. If the Program is terminated by the Outlet, if the Member opts out of the Program, or if the Member is removed from the Program, the Eligible Purchase balance remaining in a Member’s account will be forfeited and no compensation for the same will be provided to Member.
    2. Redeeming Rewards:
      1. Members may redeem their Rewards earned from Eligible Purchases in-store at any Outlet by providing an Outlet sales associate Your Member ID. You may apply up to ten (10) Rewards in one in-store transaction. Members with online accounts may redeem up to one (1) Reward, per online purchase, at
      2. The redemption of Rewards is subject to the following:
        1. No Cash Value:Rewards have no cash value and are not redeemable for cash. Each Reward may only be used once. No change or monetary currency will be given for Reward redemption. Rewards cannot be used as payment towards an Outlet Credit Card account nor may they be applied to prior purchases.
        2. No Partial Redemptions: If the price of your purchase is greater than the amount of the Reward, You will need to pay the remaining cost of the merchandise. If the price of your purchase is less than the amount of the Reward, the unused portion of the Reward will be forfeited. The Reward amount cannot be used on tax free charity donations, sales tax, state fees, shipping charges, surcharges, delivery charges, or other excluded charges.
        3. Reissue of Rewards upon Return: Return of a purchase where a Reward(s) was redeemed will result in a reissuance of a Reward return credit equal to the prorated amount of the Reward(s) for the returned items. Valid dates for the reissued Reward(s) will match the expiration period of the original Reward and Rewards will not be reissued where the original expiration date has expired.
        4. Reissue of Rewards for an Unfulfilled Online Order: When an online purchase is made where a Reward was redeemed and the order cannot be fulfilled, there will be a reissuance of a Reward return credit equal to the prorated amount of the unfulfilled portion of your order. Valid dates for the reissued Reward will match the expiration period of the original Reward. There is no reissue of the Reward if the Reward has expired at the time the refund is processed.
        5. Reward Expiration: Rewards will expire at 11:59 PM Eastern Time 60 days after date of issuance. Birthday Reward will expire at 11:59 PM Eastern Time on the last day of the related birthday month.
        6. Redemption by Member: For Eligible Purchases made at the time a Reward is redeemed, the purchase amount greater than the value of the Reward will be applied to the purchase activity balance of the Member who is making the purchase.
        7. Rewards Are Non-Transferrable: Rewards are non-transferrable and may not be combined among Members or conveyed by any means to anyone, including to a Member’s estate or the Member’s successors and assigns. Purchase activity and Rewards are not transferrable by the Member upon death, as part of a domestic relations matter, or otherwise.
        8. Reward Redemption Order: Rewards, coupons and discounts shall be applied in the following order: percent discount off item; dollar discount off item; percent discount off transaction; and finally dollar discount off of transaction.
  8. Returns: If You return merchandise and are identified as a Program Member, the dollars You earned from that purchase will be deducted from your current purchase activity balance. Outlet has the right to deduct purchases from your purchase activity balance for charges that were not, or do not remain, Eligible Purchases. If your purchase activity balance falls below zero, You must first have Eligible Purchases to bring your purchase activity balance back to zero before Eligible Purchases will apply towards the spending thresholds to earn Rewards. If You make an even exchange, it will not affect your purchase activity balance. When You make a return and it is voided afterwards, the prorated dollar amount indicated on the receipt will apply to your purchase activity balance.
  9. Other Program Benefits:
    1. Monday Discount: Loyalty Members will receive a 10οΌ… discount on Mondays, in-store only; not valid for online purchases on and Program Rewards will be applied before the 10οΌ… discount. Monday Discount may be combined with a new Outlet Credit Card cardholders account activation discount when opened on Mondays; subject to credit approval. Employees are ineligible to participate in the Monday Discount.
    2. Birthday Discount: Loyalty Members will automatically receive a non-transferrable 15οΌ… discount reward, redeemable in-store and online at, to be used on any one purchase transaction any one day of that Member’s birth month. Members who enroll on or after the 26th calendar day of their birth month, will be ineligible to receive a Birthday Discount during the year of the Member’s enrollment. The Birthday Discount may be combined with other offers, unless otherwise specified by the Outlet. Employees are ineligible to participate in the Birthday Discount
    3. Special Bonus Offers: The Program may offer certain benefits where Members may have the opportunity to qualify for Special Bonus Offers, eligibility of which is determined by the Outlet. The Outlet reserves the right to make promotional offers available to select Members based on use of the Outlet’s Credit Card, the status of their Outlet Credit Card, purchase activity, geographic location, Program participation, and/or information supplied by the Member.
  10. Member Rules and Conduct:
    1. Membership is limited to personal use only. Only one membership per person, per Phone Number will be allowed. Membership is non-transferable and is subject to present and future Program rules, at Outlet’s discretion. The Outlet reserves the right to approve, deny, or revoke membership in the Program for any individual, for any reason whatsoever, and may change its eligibility criteria at any time, in its discretion.
    2. Member agrees to abide by all applicable local, state, national and international laws, regulations and rules. Without limiting the foregoing, Members shall not use the Program for the purpose of money laundering, bid rigging, price fixing or other unlawful collusion, price signaling or exchange of competitively sensitive data or information.
    3. As a Member, You are responsible for maintaining accurate contact information. Each Member agrees not to create more than one Member account by any manual or automated means or under false or misleading pretenses including under another person's name, address, Phone Number, email address, credit card information or any other information that could be used to impersonate that person or create multiple memberships. Each Member is solely responsible for all acts or omissions that occur under his/her account, username or password.
    4. As a Member, You may monitor your Reward progress, transaction history, and manage and update your account by signing in to your MORE Rewards account online at any of the Outlet Websites.
  11. Prohibited Use:Any unauthorized use of the Program is expressly prohibited. Prohibited uses of the Program include, but are not limited to, any use which is: unauthorized; unlawful; commercial in nature (e.g., reselling merchandise, sending or selling content or information to third parties, raising money for anyone, advertising or promoting any product, service, pyramid scheme or other venture); barred by these Terms; barred by the terms set out in Outlet Credit Card Agreement(s); or, any other purpose not reasonably intended by the Outlet. Sale or barter of Rewards, offers, or products is prohibited.
  12. Withdrawing from the Program: You may cancel Your membership on the Outlet Websites or by contacting the Customer Care Team. Upon cancellation of membership in the Program, You will no longer receive any future communication from the Program. Upon cancellation, your membership will be deactivated, and all remaining purchase activity and unused Rewards will be forfeited. To opt back in or reactivate your account, You must contact the Outlet Customer Care Team, but in no event will You receive credit for prior purchase activity or prior forfeited Rewards.
  13. Outlet Discretion:
    1. The interpretation and application of these Terms are at the sole discretion and application of the Outlet.
    2. The Outlet reserves the right to change, limit, modify, add, withdraw, amend, cancel, terminate or otherwise change the Program, including its Terms, Rewards, offers, benefits, eligibility, at any time, at its sole discretion, with or without notice to Members.
    3. Members who do not comply with these Terms, or who engage in any other improper conduct as determined by the Outlet, in its sole discretion, may result in suspension, cancellation or termination of the Member’s Reward Program account, including forfeitures of all purchase activity and devaluation of unused Rewards or other benefits issued to you under the program. The Outlet, in its sole discretion, and without limitation to its other rights and remedies, may seek prosecution of abuse of the Program to the fullest extent of the law.
  14. Third Party Sites: The Program may permit Members to access the Program from the Outlet Websites and it may permit Members to access other websites on the internet which may belong to entities not controlled by the Outlet and Member acknowledges and agrees that the Outlet is not responsible for the accuracy, legality, appropriateness or any other aspect of the content or function of such websites. The inclusion of any such link does not imply endorsement of the website by the Outlet or any association with its operators. Additional or different terms and conditions may apply when Members are accessing and using such other websites
  15. Participation in Promotions of Affiliates: Any dealings between Members and advertisers or other vendors (collectively, “Program Affiliates”) via the Program, or participation in promotions, including the delivery of and the payment for goods and services, and any other Terms, conditions, warranties, or representations associated with such dealings or promotions, are solely between the Member and the Program Affiliate or other third party. The Outlet is not responsible or liable for any part of any such dealings or promotions.
  16. Intellectual Property:The Outlet’s logo, MORE Rewards Program logo, and other logos and taglines are the intellectual property of the Outlet. Artwork, photography, and logos, including the logos and taglines used in conjunction with the MORE Rewards Program, on this website or in print, are copyrighted intellectual property of the Outlet. These logos and materials may not be used, reproduced, replicated or doctored in any manner without the express written consent of the Outlet.
  17. Proprietary Rights:
    1. Member acknowledges and agrees that the Program and all content and materials created by or for the Outlet and made available on the Program are protected by copyrights, trademarks, service marks, patents, trade secrets or other proprietary rights and laws, and the Outlet (and its licensors) shall own and retain all rights, titles and interests (including all intellectual property and proprietary rights) therein and thereto. Unless and only to the extent expressly authorized by the Outlet, each Member agrees not to sell, license, rent, modify, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit or create derivative works of the Program or such content and materials. However, unless the Program otherwise restricts the Member from doing so, Member may print or download a reasonable number of copies of the materials or content from the Program for the Member's personal, noncommercial purposes; provided, that Member retains all copyright and other proprietary notices contained therein.
    2. Reproducing, copying or distributing any content, materials or design elements from the Program for any purpose not expressly permitted in the Terms is prohibited without the Outlet’s express prior written permission. Attempting to access or use the Program content or materials for any purpose not expressly permitted in the Terms is prohibited. Systematic retrieval of data or other content from the Program by any Member to create or compile, directly or indirectly, a collection, database or directory is strictly prohibited without the Outlet’s express prior written permission.
  18. Disputes about Program Account Ownership: In the event of a dispute over ownership of a Program account, the Outlet will construe ownership of the account to belong to the verified account holder of the Phone Number on record. All decisions made by the Outlet concerning disputed account ownership are final and conclusive in each case and in Outlet’s sole discretion.
  19. Interpretation of Program Terms: The Outlet reserves the right to interpret and apply all policies and procedures contained in these Terms. All decisions about the interpretation or application of these Terms by the Outlet are final and conclusive in each case.
  21. Taxes: You are solely liable for any applicable federal, state, or local income, sales, use, or other taxes arising out of the accrual or use of rewards. Consult your tax advisor concerning any tax consequences that may arise from your participation in the Program.
  22. Contacting You: You authorize Us and Our affiliates, agents, representatives, assigns and service providers (collectively, the “Messaging Parties”) to contact You on Your Phone Number or via automated email systems in order to provide You with information about these Terms and your participation in the Program, including without limitation information about Program benefits, participation or any other matter. You understand that a third party may intercept the messages intended for You and You agree that neither the Outlet, nor its Messaging Parties, will be liable for such interception. You further understand that, when You receive a telephone call or email, You may incur a charge from the company that provides You with telecommunications, wireless and/or Internet services, and You agree that the Messaging Parties will have no liability for such charges. You expressly authorize the Messaging Parties to monitor and record your calls with the Messaging Parties. You understand that, at any time, You may withdraw your consent to receive calls to your Phone Number or to receive artificial or pre-recorded voice message system calls by contacting Our Customer Care Team or modifying your settings on the Outlet Websites.
  23. Severability: If a court of competent jurisdiction or any government agency determines that any provision of these Terms (other than any part of the Arbitration provision(s) set forth herein) is invalid or unenforceable, the remaining provisions shall not be affected thereby. If reformation is permitted under applicable law, such provisions shall be reformed only to the extent necessary to make it enforceable, and enforced as if it had been in its reformed state when entered into.
  24. Governing Law: These Terms and conditions shall be governed in all respects by the laws of the State of Florida without giving effect to its conflict of law provisions. By becoming a Program Member, You knowingly and voluntarily submit to the personal jurisdiction of and venue in the appropriate court physically situated in Manatee County, Florida. You further agree that any cause of action arising under these Terms shall be exclusively brought in such courts, notwithstanding the Arbitration provision(s) set forth herein. You also agree that all disputes, claims, and causes of actions arising out of or in any way related to the Program will be resolved individually, without resort to any form of class action or representative action.
  25. Individual Arbitration of Disputes:
    1. You (including for the purposes of this Section, but not limited to, enrollees in the Program) and the Outlet each agree that any dispute, claim or controversy arising from or relating to the Program or these Terms shall be resolved by individual binding arbitration, and not through litigation, unless the claim is properly filed in a small claims court on an individual basis. The arbitrator’s authority to resolve claims and make awards is limited to claims between You and Us alone. Furthermore, claims brought by You against Us or by Us against You, may not be joined or consolidated in arbitration with claims brought by or against someone other than You, unless agreed to in writing by all parties. No arbitration award or decision will have any preclusive effect as to issues or claims in any dispute with anyone who is not a named party to the arbitration. THIS MEANS THAT NEITHER US, NOR YOU, WILL HAVE THE RIGHT TO FILE OR PARTICIPATE IN ANY CLASS ACTION OR REPRESENTATIVE ACTION RELATING TO THE PROGRAM, AND THAT ANY ARBITRATION PROCEEDINGS WILL BE LIMITED TO THE CLAIMS BETWEEN YOU AND US. BOTH YOU AND US ARE GIVING UP ANY RIGHT YOU AND US MAY HAVE HAD TO A JURY TRIAL, AND ALL OTHER RIGHTS THAT YOU OR US WOULD HAVE IN COURT THAT ARE NOT AVAILABLE IN ARBITRATION.
    2. This Arbitration Provision is intended to apply as broadly as possible, and to include all parties and claims that would be included in a case brought in court. Thus, the Arbitration Provision also requires arbitration as to any other corporate or natural persons who are parties to the claim, such as Our corporate affiliates and vendors, and members of your family. The Arbitration Provision also applies to claims of every kind and nature, including but not limited to counterclaims, cross-claims and third-party claims, and claims based upon torts, statutes, regulations, common law and equity. However, any dispute over the validity, enforceability or scope of this Arbitration Provision shall be decided by a court, not an arbitrator.
    3. You or Us may commence an arbitration proceeding by following the rules then in effect for either JAMS or the American Arbitration Association (AAA), as selected by the party commencing arbitration. For a copy of the rules, to file a claim or for other information, contact either JAMS ( or 800-352-5267) or AAA ( or 800-778-7879). In addition to JAMS and AAA, claims may be referred to any other arbitration organization that is mutually agreed upon in writing by You and Us, or to an arbitration organization or arbitrator(s) appointed pursuant to § 5 of the Federal Arbitration Act (FAA) as it may be amended, provided that any such organization and arbitrator(s) will enforce the Terms of this Arbitration Provision. This Arbitration Provision is made concerning transactions involving interstate commerce and shall be governed by the FAA. If there is a conflict between the applicable arbitration rules and this Agreement, this Agreement shall govern. The arbitrator shall apply applicable substantive law consistent with the FAA and applicable statutes of limitations, shall honor claims of privilege recognized at law, and, at the timely request of either party, shall provide a brief written explanation of the basis for the decision. The arbitration proceeding shall not be governed by any federal or state rules of civil procedure or rules of evidence. The arbitrator shall take reasonable steps to preserve privacy and confidentiality. Judgment on any arbitral award may be entered in any court having jurisdiction.
    4. If there is an in-person Arbitration hearing, it shall take place in the judicial district physically situated in Manatee County, Florida.
    5. You will be responsible for paying your share, if any, of arbitration fees, but only up to the amount of filing fees You would have paid to file a claim in the state or federal court closest to your residence. We will be responsible for any additional arbitration fees, even if We win the arbitration.
    6. If You do not want to be bound to the arbitration agreement in this Section, You must opt out of it within 30 days of (a) enrolling in the MORE Rewards Loyalty Program in-store or, (b) becoming a Member through online enrollment, when You complete the online enrollment process. To opt out of this arbitration agreement, You must send a letter or postcard to the Outlet Headquarters, to the attention of the “Marketing Department, MORE Rewards” and state that You do not want to be bound by this Arbitration Provision. The address is: 700 13th Avenue East, Bradenton, FL 34208.
    7. This Arbitration Provision shall survive termination of the Program or your MORE Rewards Program account and any bankruptcy by You or Us. If any portion of this Arbitration Provision or this Agreement is deemed invalid or unenforceable, it shall not invalidate the remaining portions of this Arbitration Provision or this Agreement; provided, however, that the entire Arbitration Provision shall be invalidated if the requirement of arbitration solely on an individual (non-class) basis is deemed invalid or unenforceable.
  26. California Residents: The Outlet does not discriminate against any California consumer that exercises a right under the California Consumer Privacy Act of 2018, as amended, in connection with any Program benefits set forth herein.
  27. Waiver: We can delay enforcing Our rights under these Terms without losing them. In addition, Our failure to exercise Our rights on any one occasion, or even on more than one occasion, does not constitute a waiver of Our rights for any future occasion. All waivers must be in writing
  28. Complete Agreement: These Terms contain the entire understanding between You and Us regarding the Program.
  29. Prior Terms: These Terms supersede all previously published Terms in their entirety.

For information about your account, these Terms, or any other Program-related questions, please visit the Outlet Websites and/or contact the Outlet Customer Care Team.


account notification icon image Get rewarded for shopping! Join MORE rewards X
low inventory notification icon image {{lowInventoryText}} {{lowInventoryRedirectText}} X